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1.0 Background and Description of Assignment

Established in 1997, the Pastoral Women’s Council (PWC) is a non-governmental organization working in northern Tanzania. It was founded to promote the development of Maasai pastoralist women and children through facilitating their access to education, civil and land rights, social services and economic empowerment. It seeks to address women’s and girl’s marginalization in patriarchal Maasai culture and enhance their quality of life as well facilitating them to become self-reliant and to take control over their own development.

PWC’s key programmatic thematic areas include; education, women rights and prevention of gender-based violence against women and girls. Under the latter theme, with support from TRIAS, PWC is currently implementing a two-year project called TAPALA that aims to reduce incidence of violence against women, girls and boys within eight secondary schools and communities in Ngorongoro and Monduli districts. One of the project’s main interventions is to transform negative social norms and behaviors that drive violence against women and girls (VAWG).

2.0 Objective/Purpose of the Assignment

Premised on the foregoing background, PWC seeks to retain a Social Behavior Change Communication (SBCC) expert to develop SBCC strategy and IEC materials that addresses negative social norms and practices within pastoralist communities that perpetuate and drive violence against women and girls and therefore enhances child safeguarding with schools, households and communities. Negative social norms and practices within pastoralist communities include, but not limited to, Female Genital Cutting (FGC), inadequate participation of women and girl in decision making, early and forced marriage and inadequate focus on girls’ education.
The SBCC strategy will provide a comprehensive approach that responds to audience needs and the context of the challenge(s) to be addressed and will develop a memorable identity and theme for all messages and activities, and outlines plans for implementation, monitoring and evaluation.
Specifically, the SBCC strategy and IEC materials will aim at:
a. Changing or positively influencing social norms in support of long-term child and adult safeguarding and prevention of VAWG.
b. Fostering long-term, normative shifts in behavior in support of increasing child and adult safeguarding and prevention of VAWG.
c. Enhance awareness amongst men and women, boys and girls at household and school levels and on a wide scale, the community, regarding gender norms and child and adult safeguarding.
d. Challenge and promote positive change towards the identified gender norms, values and practices among target groups (men and women, boys and girls at households, school and community, traditional leaders and other local leaders), leading to informed decision-making, modified behavior, and acceptance of gender equitable norms and child and adult safeguarding.
e. Stimulate community dialogue and action towards child and adult safeguarding and gender equitable norms at school and community level in order to advance women and girls’ empowerment and prevention of VAWG.

3.0 Expected Deliverables

The expected deliverables of this assignment are:
1. A comprehensive SBCC strategy (in soft copy) addressing the objectives outlined above. The Strategy should include information from situation analysis, communication objectives, audience segmentation, program approaches (strategic approaches – mix of tools, channels, vehicles, and media which will convey and mutually reinforce messages), a work plan, and a plan for monitoring and evaluation. The Strategy should be able to stand out, be appealing and persuasive, clear and concise to avoid confusion and misunderstanding.
2. Participatory development and design of messages and IEC materials. The process of development of these messages and materials should include: i) Identifying and reviewing the available materials on prevention of VAWG, gender equality and gender transformative approaches an ii) field analysis and interview with target audience iii) project requirement iv) pre-testing of messages and materials for different media/ target audience, with selected audience v) finalizing the messages and materials by incorporating the suggestions and feedback from selected audience and PWC and TRIAS team members.
3. All messages, tools and IEC materials. The same should be shared as draft (including infotainment scripts, posters, animations, visuals, radio scripts, training packages/modules, tool kits, quizzes, etc.) prior to pre-test and subsequently as final prototypes along with pre-test reports.

4.0 Assignment Timeframe
This assignment is expected to be complete by 1st May 2020.
5.0 Required Skills and Competences
The consultant or consulting firm should have the following qualifications and skills:
a. Minimum master’s degree in social studies or social anthropology or gender studies or communication or media or development studies etc. with minimum 6 years of experience.
b. Demonstrable work experience and technical expertise for not less than 6 years in designing SBCC strategy, messages, tools and IEC materials.
c. Demonstrable work experience and technical expertise of not less than 6 years in child and adult safeguarding.
d. Demonstrable experience and technical expertise of not less than 6 years in gender mainstreaming, women’s and girls’ empowerment and development issues.
e. In depth understanding of project cycle management, Logical Framework Analysis, monitoring and evaluation framework and communication strategies/ tools.
f. Good facilitation skill and able to accommodate different view of participants, understanding and experience.
g. Experience in undertaking similar work local (community) level experience.
h. Excellent writing and reporting skills.
i. Knowledge of Maa is an added advantage but not required.

6.0 Mode of Application
Technical (including updated CV and proof of similar work done in the past) and financial proposals should be sent to by Friday, 30th March 2020. The technical proposals should include a clear methodology and workplan and should not exceed 15 pages. The financial proposal should be presented in Tanzania Shillings (Tshs).

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